About 2018-05-29T23:15:26+00:00

Who We Are – We Do Amazing Things with Words


Derek Cromwell – Founder. 10x Content Capitalist. Copywriting Superstar.

Like the best of many industries, Thunder Bay Media evolved from a specific need.  A need for quality, high-value content and copywriting that generates traffic and leads.  In 2007 I launched with the intent to work with SMBs, offering a solution to help them utilize the web to grow their businesses.

I was pushing the optimized copywriting and content marketing game before many of the big players and fortune 500 companies really understood the power of content marketing and optimized copywriting.

I was powering main street businesses to the top of the search results before JC Penny was scrambling to find out why their link building strategy got their content stripped from Google search results.

With a background in marketing, eCommerce, and emergency medicine I know what it takes to connect with customers and how to make the right choices to get the job done. I’ve been helping business owners around the world connect with more customers, and doubling down on conversion rates, since the infancy of content management systems and ecommerce plugins.

No fluff, no BS, no tricks – just powerful and expertly crafted copywriting and content marketing.

Simply put, I do amazing things with words.




Alicia Cromwell – Co Founder. Content Strategist. Research Rockstar.

Anything that can and needs to get done will get done thanks to our co-founder, account director, organizational guru and administrative rockstar. Alicia brings a dash of strategy with a dollop of perfectionism to everything we do.

With a background in pharmaceuticals, a passion for writing, and a Bachelors in Psychology from Eastern Michigan University (Magna cum laude) Alicia is efficient, committed, and enthusiastic about keeping us on our toes and assisting with managing the day to day at Thunder Bay Media.

Simply put, she’s the client success enforcer.





Jenn Wood – Chief Content Editor and Comma Slayer

Jenn is a word ninja and extremely detail-oriented. She couples editorial vision with years of professional editing experience and marketing expertise to make  content sing loud and clear for our clients (and their respective audiences).

Her creative background,  love of the written word, and Bachelors of Arts from Virginia Wesleyan University make Jenn a valuable asset to our team, allowing us to deliver flawless content supporting every stage of our client’s sales funnels and inbound marketing campaigns. When she’s not editing, Jenn is reading, stalking her favorite authors online, or spending time with her growing family (including a dog who thinks he’s human.)

Simply put, the way she wields red ink scares us toward exceptional writing.




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(251) 533-5646

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