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About Derek Cromwell

Derek Cromwell is the chief awesome officer and lead wordsmith for Thunder Bay Media. He's also an avid gamer, lover of the outdoors, father of 5 and enjoys helping businesses grow through mind-blowing, jaw dropping and wow-wowing content marketing and website copywriting.

How Small Businesses Can Get the Most Return from Content Marketing

Content marketing can be the most effective, low-cost way to drive traffic and build awareness for your business. That’s as true today as it was 10 years ago. What’s changing in content marketing though is the number of businesses that are leveraging it - 76% of B2B marketers say they will produce more content in [...]

By | 2017-12-27T20:49:57+00:00 March 11th, 2016|Content Marketing|1 Comment

5 Reasons Every Small Business Needs Content Marketing

Small business owners have a lot of noise to compete with. Consumers are trying to cut through the clutter of advertising by using ad-blockers, subscribing to ad-free digital radio and constantly customizing their social feeds to minimize interruption. One of the ways a business owner can avoid getting ignored is by crafting content their audience [...]

By | 2017-12-27T20:49:58+00:00 March 10th, 2016|Content Marketing|Comments Off on 5 Reasons Every Small Business Needs Content Marketing

How to Write Better Product Descriptions

Want to get higher conversions out of that ecommerce site? While product descriptions aren't a service I advertise, I write a variety of website content for the purposes of conversion optimization and that includes product and category pages for ecommerce sites.  There's a bit of a disconnect across many industries when it comes to content [...]

By | 2015-12-29T21:20:10+00:00 December 29th, 2015|Conversion Optimization|Comments Off on How to Write Better Product Descriptions

Copywriting Mistakes – Hoarding Content on your Business Website

Are you Hoarding Words in Your Website? When I scrape together a few minutes in the evening around writing furiously and playing the part of a Jungle Gym for my kids, I try to get a little TV in.  I hate to say it, but I'm a bit of a reality TV addict, but only [...]

By | 2017-12-27T20:50:00+00:00 December 29th, 2015|Copywriting|Comments Off on Copywriting Mistakes – Hoarding Content on your Business Website

What Makes a Good Post – 10 Tips for Business Blogging

You know what the problem is with a lot of corporate blogs?  The content is awful.  Not awful, like "oh I had a Pepsi at lunch and it was kind of flat, it was awful."  But awful in a horrific kind of train wreck where the carnage is so bad you want to look away [...]

By | 2017-12-27T20:50:00+00:00 December 29th, 2015|Blogging|Comments Off on What Makes a Good Post – 10 Tips for Business Blogging

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