10 Stats That Prove Content Marketing is a Smart Investment
Consumers may love digital media – especially visual and interactive content and high-value customized topics – but they have grown to loathe digital advertising. More consumers than ever before (over 53%) are using adblockers and for those who don’t block ads their trust in brand advertising has diminished considerably. Instead, consumers are putting their trust in content generated by their peers and branded content meant [...]
2016 State of eCommerce: Cart Abandonment and Recapture Statistics [Infographic]
The world of eCommerce is seeing a lot of growth and change. Not only is the number of online retailers growing steadily, but there is a growing list of applications and services that make it easier for the average consumer to comparison shop. With all the options available, it’s no surprise that only about 1 in 4 customers will actually finish a purchase. That applies [...]
U-Haul’s Failure in Nurturing and Content Marketing
My home state is Michigan and I’m absolutely in love with the mitten. But sometimes opportunities take us other places. In 2013 I relocated my family to Alabama for an opportunity overseeing the marketing for a startup. It was a good experience, learned a lot. We enjoyed the sun, palm trees and gulf coast living. After a little more than 2 years we had enough [...]
Want to Catch More Local Customers? Pokemon GO Might Be All You Need
Pokémon GO is the newest release in an endless stream of freemium entertainment – games that are free to download and play but offer premium in-game purchases to supplement the free play. And there are a ton of people playing the new mobile and augmented reality game from Niantic Labs and The Pokémon Company. The game features your Pokémon character standing amid a ¾ view [...]
Why Your Content Marketing Needs Paid Social (And How to Do It)
There’s no doubt that you can get substantial reach for well-written 10x content through organic promotion, but sometimes that’s not enough. Even high value content can takes weeks – even months – to gain traction and see a ramp up in traffic as made evident by Pamela Vaughan in a past study on HubSpot blog posts. A slow ramp up isn’t really ideal when you [...]
Clever Content Marketing – Detroit Police Department Destroys the Running Man Challenge [Video]
You have to take your hat off to Detroit’s men and women in blue. The Detroit Police took the Running Man Challenge to the next level, posting an extended video highlighting well-choreographed dance moves and scenes featuring different divisions of the DPD, all filmed downtown. The video has been a huge hit not only for Michigan and Detroit natives but across the web as well, garnering over [...]
4 Reasons to add Guest Blogging to Your Content Marketing Strategy
There’s a good chance you’re interested in guest blogging because you want to build some visibility for your brand and drive traffic back to your site. Guest blogging has remained consistently popular and a steady addition to most content marketing strategies for those very reasons. While those involved in digital marketing are often divided on its effectiveness and appropriate use, there’s no doubt that the [...]
Facebook’s Branded Content Update: Get More Engagement With Less Effort
Every time social platforms upgrade, expand services and add new tech I get a little more excited. A lot of the most recent app launches and social channel updates seem to revolve around content marketing and that excites me even more. We’re fast approaching a point where content marketing is becoming a dominant player in connecting with our target audiences. The downside to that is [...]
15 Things Video Games Taught Me About Marketing
Growing up I spent a lot of time between school, acting rehearsals and creative pursuits. I was always strapped for time, especially when gearing up for stage performances. Naturally, as a certified geek, I turned to video games as a way to unwind. Back then there was no such thing as Major League Gaming or streaming services like Twitch. To everyone outside my circle of [...]
Content Marketing – a Rousing Game of Screw Your Neighbor?
I like to think marketing, in any form, is a lot like playing cards. As I’ve traveled to different regions I see cultural differences in the types of card games that are played. You’ve got your staples, and then you have your games that are favored by the locals. But you’ve also got the exact same game, played almost the exact same way, but called something [...]
