The world of eCommerce is seeing a lot of growth and change. Not only is the number of online retailers growing steadily, but there is a growing list of applications and services that make it easier for the average consumer to comparison shop.
With all the options available, it’s no surprise that only about 1 in 4 customers will actually finish a purchase. That applies to […]
My home state is Michigan and I’m absolutely in love with the mitten. But sometimes opportunities take us other places. In 2013 I relocated my family to Alabama for an opportunity overseeing the marketing for a startup. It was a good experience, learned a lot. We enjoyed the sun, palm trees and gulf coast living.
After a little more than 2 years we had enough though, […]
Pokémon GO is the newest release in an endless stream of freemium entertainment – games that are free to download and play but offer premium in-game purchases to supplement the free play.
And there are a ton of people playing the new mobile and augmented reality game from Niantic Labs and The Pokémon Company. The game features your Pokémon character standing amid a ¾ view of […]
You have to take your hat off to Detroit’s men and women in blue. The Detroit Police took the Running Man Challenge to the next level, posting an extended video highlighting well-choreographed dance moves and scenes featuring different divisions of the DPD, all filmed downtown. The video has been a huge hit not only for Michigan and Detroit natives but across the web as well, garnering over […]
There’s a good chance you’re interested in guest blogging because you want to build some visibility for your brand and drive traffic back to your site.
Guest blogging has remained consistently popular and a steady addition to most content marketing strategies for those very reasons. While those involved in digital marketing are often divided on its effectiveness and appropriate use, there’s no doubt that the core […]
Growing up I spent a lot of time between school, acting rehearsals and creative pursuits. I was always strapped for time, especially when gearing up for stage performances. Naturally, as a certified geek, I turned to video games as a way to unwind.
Back then there was no such thing as Major League Gaming or streaming services like Twitch. To everyone outside my circle of gamer […]
I like to think marketing, in any form, is a lot like playing cards. As I’ve traveled to different regions I see cultural differences in the types of card games that are played. You’ve got your staples, and then you have your games that are favored by the locals.
But you’ve also got the exact same game, played almost the exact same way, but called something completely […]
Content marketing can be the most effective, low-cost way to drive traffic and build awareness for your business. That’s as true today as it was 10 years ago. What’s changing in content marketing though is the number of businesses that are leveraging it – 76% of B2B marketers say they will produce more content in 2016.
That means you’ll need to work a lot harder to […]