Content Marketing

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10 Stats That Prove Content Marketing is a Smart Investment

Consumers may love digital media – especially visual and interactive content and high-value customized topics – but they have grown to loathe digital advertising. More consumers than ever before (over 53%) are using adblockers and for those who don’t block ads their trust in brand advertising has diminished considerably. Instead, consumers are putting their trust [...]

By | 2018-09-01T20:02:19+00:00 June 29th, 2018|Content Marketing|Comments Off on 10 Stats That Prove Content Marketing is a Smart Investment

U-Haul’s Failure in Nurturing and Content Marketing

My home state is Michigan and I’m absolutely in love with the mitten. But sometimes opportunities take us other places. In 2013 I relocated my family to Alabama for an opportunity overseeing the marketing for a startup. It was a good experience, learned a lot. We enjoyed the sun, palm trees and gulf coast living. [...]

By | 2017-12-27T20:49:47+00:00 July 23rd, 2016|Content Marketing|2 Comments

Why Your Content Marketing Needs Paid Social (And How to Do It)

There’s no doubt that you can get substantial reach for well-written 10x content through organic promotion, but sometimes that’s not enough. Even high value content can takes weeks – even months – to gain traction and see a ramp up in traffic as made evident by Pamela Vaughan in a past study on HubSpot blog [...]

By | 2017-12-27T20:49:51+00:00 July 8th, 2016|Content Marketing, Social Media|Comments Off on Why Your Content Marketing Needs Paid Social (And How to Do It)

Clever Content Marketing – Detroit Police Department Destroys the Running Man Challenge [Video]

You have to take your hat off to Detroit’s men and women in blue. The Detroit Police took the Running Man Challenge to the next level, posting an extended video highlighting well-choreographed dance moves and scenes featuring different divisions of the DPD, all filmed downtown. The video has been a huge hit not only for Michigan and [...]

By | 2017-12-27T20:49:52+00:00 May 25th, 2016|Content Marketing|Comments Off on Clever Content Marketing – Detroit Police Department Destroys the Running Man Challenge [Video]

4 Reasons to add Guest Blogging to Your Content Marketing Strategy

There’s a good chance you’re interested in guest blogging because you want to build some visibility for your brand and drive traffic back to your site. Guest blogging has remained consistently popular and a steady addition to most content marketing strategies for those very reasons. While those involved in digital marketing are often divided on [...]

By | 2017-12-27T20:49:53+00:00 May 20th, 2016|Content Marketing|Comments Off on 4 Reasons to add Guest Blogging to Your Content Marketing Strategy

Facebook’s Branded Content Update: Get More Engagement With Less Effort

Every time social platforms upgrade, expand services and add new tech I get a little more excited. A lot of the most recent app launches and social channel updates seem to revolve around content marketing and that excites me even more. We’re fast approaching a point where content marketing is becoming a dominant player in [...]

By | 2017-12-27T20:49:54+00:00 May 18th, 2016|Content Marketing|Comments Off on Facebook’s Branded Content Update: Get More Engagement With Less Effort

15 Things Video Games Taught Me About Marketing

Growing up I spent a lot of time between school, acting rehearsals and creative pursuits. I was always strapped for time, especially when gearing up for stage performances. Naturally, as a certified geek, I turned to video games as a way to unwind. Back then there was no such thing as Major League Gaming or [...]

By | 2017-12-27T20:49:56+00:00 April 11th, 2016|Content Marketing|Comments Off on 15 Things Video Games Taught Me About Marketing

Content Marketing – a Rousing Game of Screw Your Neighbor?

I like to think marketing, in any form, is a lot like playing cards.  As I’ve traveled to different regions I see cultural differences in the types of card games that are played. You’ve got your staples, and then you have your games that are favored by the locals. But you’ve also got the exact same [...]

By | 2016-04-07T17:37:43+00:00 April 7th, 2016|Content Marketing|Comments Off on Content Marketing – a Rousing Game of Screw Your Neighbor?

How Small Businesses Can Get the Most Return from Content Marketing

Content marketing can be the most effective, low-cost way to drive traffic and build awareness for your business. That’s as true today as it was 10 years ago. What’s changing in content marketing though is the number of businesses that are leveraging it - 76% of B2B marketers say they will produce more content in [...]

By | 2017-12-27T20:49:57+00:00 March 11th, 2016|Content Marketing|1 Comment

5 Reasons Every Small Business Needs Content Marketing

Small business owners have a lot of noise to compete with. Consumers are trying to cut through the clutter of advertising by using ad-blockers, subscribing to ad-free digital radio and constantly customizing their social feeds to minimize interruption. One of the ways a business owner can avoid getting ignored is by crafting content their audience [...]

By | 2017-12-27T20:49:58+00:00 March 10th, 2016|Content Marketing|Comments Off on 5 Reasons Every Small Business Needs Content Marketing

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